ASTON MARTIN ARAMCO FORMULA ONE™ TEAM TECHNOLOGY CAMPUS

GUEST INFORMATION

Xerox data experience

Date: Tuesday, 2 June 2026
 

Time: Doors open at 9:00 a.m. | Program begins at 10:00 a.m.

Location: Brand Experience Centre, Aston Martin Aramco Formula One™ Team, NN12 8TJ

Host: Xerox

We're excited to welcome you to the Xerox Data Experience at the Aston Martin Racing Technology Campus. Here's what you need to know before the day.

WELCOME AND THANK YOU

AM

09:00 – Arrivals & Pastries Welcome refreshments and networking on arrival

09:45 – Morning Keynote Sessions – Brand Experience Centre
• Welcome & Opening Remarks Danny Molhoek, President, Xerox Western Europe
• Introduction to Aston Martin Aramco Formula One Team Eric Ernst, AMR Tech Ambassador
• Headline Sponsor Keynote: Output at Full Throttle Stuart Ridout, Director EMEA Channel Sales LRS Output Management
• Data as the Driver for AutoID Chay Dalrymple, Digital Workplace Devices & Services Leader, Airbus
• The Journey to Managed Digitisation Manuel Spinnler, Technology EMEA Site Delivery Manager, Kenvue & Els Op de Beeck, Senior Global Director of Global Service, Kenvue, Michele Mingotto, Digital Strategy Lead, Xerox Europe

11:30 – Morning Break

11:45 – Post Break Sessions – Brand Experience Centre
• Award Winning Data Led Customer Engagement  Danny Cook, Managing Director Go Inspire a Xerox company, Rachel Aldighieri, CEO, Data & Marketing Association UK
• Industry Panel Session

Agenda

preview

PM

12:30 – Lunch & Transition to Afternoon Activities

13:00–16:00 – Afternoon Interactive Experiences
Explore a range of immersive activities across the Aston Martin Aramco Formula One Team campus:
• Solutions Village – Technology showcase
• Roundtable Discussions
• Aston Martin Aramco F1 Team Technology Campus Tours
• Race Car Simulators, Batak Reaction Activities & Pit Stop Challenges

16:30 – Closing Remarks, Prize Announcements & Gifting – Darren Cassidy, Chief Marketing Officer, Xerox – Brand Experience Centre

16:45 – Event Closes

Agenda

preview

ASTON MARTIN ARAMCO FORMULA ONE™ TEAM

DADFORD ROAD, SILVERSTONE

NORTHAMPTONSHIRE

NN12 8TJ

directions

sat nav & address

You have confirmed onsite parking at Building 2 at the Aston Martin Racing Technology Centre.

Your QR code for entry is included in this email, so please have it ready on arrival. Security and staff will be there to welcome you and direct you to Building 2 Front of House.

Photographic I.D. may be required upon arrival.

Parking & ARRIVAL

INFORMATION

Prestige Travel Group: +44 (0) 1908 382 786   

AM Taxis: 44 (0)1908 226 666

Zoom Taxis: +44 (0) 1327 765 765​

If you require assistance booking transportation for your return journey, please speak to our Concierge team during your visit.

ACCESSIBILITY & INCLUSION

We want everyone to feel comfortable and able to participate fully.

If you have any accessibility requirements, dietary needs, or would benefit from a quiet space or other adjustments, please let us know in advance or speak to a member of the team on the day.

TRANSPORTATION & TAXIS

If you are being driven via taxi to AMRTC, please follow the arrival procedure to the Gatehouse. The drop off point is at the Main Entrance.

If you are travelling to us via train, Milton Keynes is the closest train station.

If you require a pre-booked taxi service, please see below information of local providers:

Photography & filming

Photography during your visit to AMRTC is strictly prohibited within the operational areas of our campus.

You will be permitted to take photographs on arrival to our Front of House only.

Please note that photography and filming will take place during the event for internal and external communications. If you would prefer not to be captured, please let a member of the team know on arrival.

We suggest you wear business attire on your visit to AMRTC. We politely request that you do not wear rival team wear on your visit with us.

Smoking is not permitted anywhere other than the dedicated smoking area within the AMRTC staff car park.

Please ask your host for further location information, if required.

dress code

smoking

INFORMATION

health & safety

general

On discovering a Fire:

• Raise the alarm by operating the nearest fire alarm call point

• Report the details and location of the fire to your host

• Exit the building via the nearest available exit whilst remaining safe

• Report to the fire assembly point located in the car park, with your host

On hearing the fire alarm (Continuous bell ringing)

• Leave the building by the nearest safe available exit

• Stay with your host and report to the fire assembly point, located in the car park

The health, safety and well-being of our visitors is of our highest priority, please do not leave your host/s during your visit with us.  

Please do not enter any areas that you have not been authorised to do so, and please be mindful that this is a live working manufacturing environment.

Please note, depending on the timing of your visit, it may be that certain areas within our premises are not accessible for confidentiality and/or health & safety reasons but such areas will be kept to a minimum.

fire

emf & pacemakers

There are areas within the campus where PPE is required. If you are required to wear PPE, your host will advise you and make the necessary arrangements.

ppe

first aid

Should you require first aid for any reason, please ensure you make your host aware of the situation, arrangements for first aid treatment will then be made.

EMF are present in manufacturing areas which can be harmful to pacemakers and other sensitive medical equipment.

health & safety

we look forwArd to welcoming you soon